Selling is not easy, whether it is the physical world or an online store . In the online conversion funnel it is key to attract quality traffic to our website, but vital that they end up buying. In a parallel with the physical stores, it is of little use to be successful with a flyer campaign if in the store the clerk does not have qnnit skills . In eCommerce precisely the main challenge should be to achieve a healthy conversion rate (as a rule, greater than 1% ), that users add as many products as possible to the cart and minimize cart abandonment rates, known as “Abandoned carts”, in a very plastic and visual expression.
The question: How to recover abandoned carts?
Almost 90% of e-commerce have the concern of how to recover abandoned carts . The Remarketing campaigns themselves, already known and a must in any media mix, support us to follow up on those “undecided” users. Specialized tools such as Blueknow, in addition to having a cart recovery technology, also help us make recommendations on the purchase page itself or cross-sell and up-sell. In this post we will focus on the ways to recover users who are in the critical part of the purchase process: the cart or check-out page.
Give the user a candy
In any business and specifically online, the most difficult thing is to generate the first purchase . The user has just arrived at my page through Google , he feels comfortable browsing, he finds what he is looking for but he does not end up being legit because he does not know me. At Amazon the price is a little more expensive but you have already had a previous purchase experience. How to convince that potential client? The user is about to close the window but … don’t go! Through a window or lightboxYou are offered a discount, free shipping, or even a gift on the first purchase. It is time to make a great effort for that user who is very close to buying from us. And while it might seem like an intrusive format, the data speaks for itself. Market-leading tools on how to recover abandoned carts, such as Blueknow’s BlueCart or Ve Interactive’s, speak of an increase in conversions between 11% and 25%, depending on each case. This is: after reflecting on how to recover abandoned carts … we managed to convert them into effective sales.
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How to recover abandoned carts via email
Have you received in your email the most recently viewed products from a store? If so, that means the eCommerce in question knows what the recovering abandoned carts thing is about. The cart recovery tool is responsible for sending a transactional by email with the shopping cart of the abandoned cart . But not only that, the emails are customizable, you can set a time period until shipment and even add related items on the cart product. Another point to consider is the average basket of the cart , it is not the same to try to recover a cart of 3 dollars than one of 110. Finally we must consider that these types of tools usually operate with a CPA model(Cost per acquisition, or Cost per sale), normally they charge a% of the purchase ticket (it can vary between 5-10%, depending on the margins of each eCommerce), with which the result of such a solution is easily measurable. And it is clear that in eCommerce, as in many facets of life, every detail makes the difference!